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AI in B2B

Updated: Nov 11, 2022

Artificial intelligence can be useful in many areas. What about business-to-business? Are AI-based technologies already being used here or is it more of a dream of the future?


📌 In fact, just 6% of companies are currently using artificial intelligence. There are various areas of application in process automation, also in the area of ​​services - for example with chatbots.


📌 On the other hand, around 85% of companies see AI as a strategic measure that can provide a competitive advantage in the future. This raises the question of whether there is a lack of experts for implementation or the willingness to invest.


📌 In the field of marketing, 80% of executives even see AI as the driver of a revolution. Machine learning in particular can be used to develop modern concepts for customer loyalty and to implement them automatically.


👉 So there is a big discrepancy between the opinion on the usefulness of artificial intelligence and the willingness to actively integrate it into business processes.


Do you think artificial intelligence would give you a competitive advantage?


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